Why should photographers create virtual tours?
By Dahiana Gutierrez
Virtual tours have become increasingly popular in recent years as a way for people to explore and experience places remotely. As a result, the demand for virtual tour photography as a business has grown significantly. This trend is likely to continue as more and more people turn to the internet to research and book travel, real estate, and other services. Additionally, advances in technology, such as 360-degree cameras and virtual reality headsets, have made it easier and more affordable to create high-quality virtual tours.
Furthermore, there has been a spike in demand for virtual tours of businesses and products, and after the pandemic hit the globe, 360-degree tours are now present on almost every website. 360-degree tours take an individual business from a local to a global level.
Let me break it down further.
What are 360-degree images?
A 360-degree photo is a panoramic image that can be rotated around the originating point of the photograph. 360-degree images mimic being a photographer and looking in any direction, including to the left, right, up, and down, as well as occasionally zooming.
What exactly is a 360-degree virtual tour?
A virtual tour is a sequence of 360-degree images that come together interactively to create a virtual experience of any location. This virtual experience can be viewed across desktops, laptops, tablets, and even mobile devices. Some virtual tours also include sound effects, such as music or narration describing products or points of interest.
Now that we have covered the basics, let's dive into the reasons why you need to upgrade your skill set as soon as possible.
1. Utilize your photography skills:
One of the main reasons why photographers may want to use 360° photography is that it allows them to capture an entire environment, providing a more immersive experience for viewers. This can be particularly useful for photographers who want to give their audience a sense of being present in the scene they are viewing.
For example, a landscape photographer or wildlife photographer who is shooting a landscape may want to use 360° photography to capture the full panoramic view, giving viewers the ability to look around and explore the scene as if they were actually there. This can help create a more engaging and dynamic experience for the viewer.
2. Meet a growing demand in Real Estate
A fast growing space for virtual tours is Real Estate photography. By capturing an entire property in 360°, photographers can provide potential buyers with a virtual tour of the property, allowing them to explore it from the comfort of their own homes.
However, with virtual tours, your client’s website can increase its SEO value and get higher up in the search engine ranks when people are searching for properties online. Virtual tours are popular on social media platforms like Facebook and Instagram. Thus, virtual tours are an excellent way for your client to engage with potential buyers.
At Teliportme, we provide essential immersion tools, giving you the power to optimize your virtual tour
- A FLOORPLAN is a graphical representation of a floor's layout in a building or site. Floor plans are typically drawn to scale, showing room types, room sizes, and wall lengths.
- WELCOME SCREEN is a great way to engage your viewers from the start and set the tone for your virtual tour.
- MAGIC EMBED: Add more customizations to your virtual tour by embedding a video right inside the tour using our polygon hotspots feature. Click here to see an example of a magic embed.
- 3D DOLLHOUSE : A 3D dollhouse is a digital representation of a physical building or space that allows users to explore and interact with the interior and exterior of the property in a virtual environment. hey provide a more immersive and interactive experience than traditional photographs or 2D floor plans. Click here to see an example of a 3D dollhouse.
3. Opportunity for creative expression :
Another reason why photographers may want to use 360° photography is that it allows for more creative possibilities. For example, photographers can use 360° images to create virtual tours or interactive experiences that allow viewers to explore a scene in a more immersive and engaging way. This can be particularly useful for photographers who are shooting in locations that may be difficult or impossible for some viewers to access in person, such as remote landscapes or historical sites.
The work can be professionally documented in high quality and used as a reminder, as well as visual material for potential clients. In addition, 360° photography can be used to create unique and engaging content for social media and other online platforms.
4. Events and Locations: Documenting the Full Picture.
Event photography for documenting events or locations for archival purposes could be another good possibility use for 360° photography. By capturing an entire environment in 360°, photographers can create a detailed and comprehensive record of a particular scene or event. This can be particularly useful for historians, researchers, or others who may want to study or refer back to a particular location or event at a later date.
5. Potential for financial success
With the right marketing and business strategy, a virtual tour business has the potential to be financially successful. By offering high-quality virtual tours and building a strong client base, you can potentially generate a steady stream of income as a photographer.
A virtual tour business can be flexible and scalable, allowing you to take on projects on a freelance basis or build a team to handle larger projects. This can be a good option if you want to have control over your workload and schedule
In particular, 360° photography is useful for creating virtual tours for real estate photography, documenting events and locations for archival purposes, and helping photographers improve their technical skills.
TeliportMe provides easy-to-use virtual tour software that is reliable and comes with hundreds of free tutorials that will make your learning journey as easy as possible. As a photographer, 360 images allow your viewers to experience each element of the site in a more personal way.