Explore the Art World Virtually: A Game-Changer for Galleries
Is there anyone who hasn't wished to come face to face with the iconic Mona Lisa at the Louvre or admire the majesty of Michelangelo's David at the Academy in Florence? It is expected that with the advent of AI technology and 3D tours, more people will be able to visit these exclusive exhibitions.
Today, more than 46% of galleries offer online tickets and 3D tours in multiple languages for art lovers around the globe. These 360 tours are a wonderful way to immerse yourself in the art without leaving home and even acquire unique and exclusive pieces.
In this exciting blog, I'll take an in-depth look at the advantages of using 3D tours to promote your art gallery or museum and organise immersive virtual engagements.
Index:
- Advantages of Using a 3D Tour for Promotion
- Wider Visibility and Accessibility
- Engaging User Experience
- Raise interaction with your audience to new heights
- Adaptable and User-Friendly
- Increase monthly revenue
- Use cases of Virtual Galleries
- Final thoughts
Advantages of Using a 3D Tour for Promotion
January 2020, was a time when nobody could have predicted that the coming year would become a paradigm shift for the art world, all because of the restrictions of COVID-19 pandemic that abruptly disrupted daily activities and the usual calendar of museum exhibitions, art competitions and galleries; and one of the main consequences that museums will face when reopening is reduced capacity.
The survey conducted by the Network of European Museum Organisations (NEMO) revealed that a staggering 80% of museums are seeking further support to enhance their digital capabilities and transition into the digital age. Interestingly, more than 40% of these institutions specifically expressed their need for assistance in crafting an effective digital strategy. It's a tricky balancing act, but we're confident that these museums can step up their game with the right VR tools
Gone are the days of crowds swarming around iconic masterpieces like La Gioconda or El jardín de las Delicias del Bosco. Massive exhibitions that drew in thousands of tourists are now relics of the past. The challenge ahead is overwhelming, but the pandemic has only accelerated a system that many acknowledge was already worn out. The objective is clear: to leave behind an unsustainable model and reinvent the art world.
The great news is that people's interest in culture and museums has shot up. Countless institutions have witnessed a surge in web traffic, indicating a growing thirst for knowledge and exploration. This newfound curiosity has been coupled with a progressive shift towards virtual exhibitions, championed by curators and educators alike. Hundreds of institutions have opened up their 3D galleries to the world, accessible through platforms like Google Arts & Culture.
From the fascinating science museum in London to the iconic Van Gogh Museum in Amsterdam, all the way to the National Museum of Tokyo and Frida Kahlo's Casa Azul, the world's greatest treasures are only a few clicks away.
Wider Visibility and Accessibility:
Picture opening the doors of your art gallery to the world, with no physical or temporal barriers. For those who curate exhibitions, a virtual visit is the ultimate solution to provide an immersive experience to a wider audience, including those who may face physical limitations. This will allow your gallery to shine on an international stage, captivating art enthusiasts from every corner of the globe.
This digital revolution means your gallery has the potential for unprecedented exposure and recognition, bringing new possibilities for sales and artistic acclaim. Give your gallery a chance to be discovered and appreciated by a global community of art lovers.
Engaging User Experience:
If you're ready to elevate your museum's game and introduce 360° tours, prepare for your visitors to be swept away on an immersive adventure. where they can have an engaging experience and the freedom to admire each piece at their own pleasure.
Visitors can explore every hall of your museum with the aid of VR technology and magical tools like embeds, PDFs, Interactive maps and 3D Dollhouse. They interact with captivating multimedia content such as videos, informative audio guides, and exclusive artist interviews, and leave with a renewed appreciation for the artistry on display. Don't just showcase your museum, bring it to life with breathtaking 360° tours.
The vividness of this experience creates a lasting impression and captures the attention of users in a way that conventional marketing techniques simply can't replicate.
Raise Interaction With Your Audience to New Heights
Break geographical barriers and connect with art enthusiasts who might have otherwise missed the opportunity to experience your gallery firsthand Furthermore, it gives the possibility to spend all the time that a person
needs to understand and appreciate the exhibition both for pleasure or for study.
This is due to the nature of freelance work for architects and distance e-learning for students during the lockdown. One-fifth of the experts visit museums monthly, while almost half of the sample group visit museums every two months.
Regarding virtual tours, 79.5% have had previous experience with online activities curated by museums and find them easy to use.
Adding a 360 tour for promotion offers your artwork available 24/7 and with interactive elements like social media sharing and comments, you can encourage audience engagement, inviting visitors to immerse themselves in your gallery's unique offerings and connect with art in a meaningful way. The possibilities are endless!
Adaptable and User-Friendly:
Virtual tours can also be easily updated and customized to reflect changes in your gallery's exhibits or events, providing a dynamic and up-to-date online promotional tool.
The type of virtual tour software I highly suggest checking out Teliportme. It features a breathtaking twin model of the museum, complete with a user-friendly online interface that's enhanced with hotspots on the ground and tags on the objects. To truly take your experience to the next level, this software even allows for pop-up windows that can deliver detailed narration through descriptions, embed videos, and more. Trust me, this is the ultimate way to promote the museum.
Increase revenue:
Not only do virtual museums provide 360 platforms for artists to showcase their masterpieces to an international audience from the comfort of their own studios and captivating manner, but they also offer alternative galleries a value-added service that can generate additional streams of revenue.
Thanks to 3D Galleries, this dream is now a reality! With the online art market growing at lightning speed, these technological wonders are a game-changer for independent artists and galleries alike.
Artists and galleries can elevate their online presence, expand their customer base, and tap into the $4.64 billion online art market (2020 figures). It's time for indoor museums to embrace the future of art and unleash the true potential of creativity.
With the emergence of 3D tours, the art world has been catapulted into a new era of interactive promotion and revenue generation.
Thanks to 360 Tours, you can explore galleries and museums from the comfort of your fuzzy socks and cozy couch. Now, art enthusiasts can venture on mesmerizing VR tours that take them on an adventure through the intricate details of each artwork. Moreover, these open 360 art showcases have transcended beyond the boundaries of traditional displays, allowing for interactive and collaborative online that add an extra dimension to the art experience.
Embrace the future of virtual art promotion by exploring the advantages of your gallery. Click here to learn more and unlock the potential of 3D tours today.
Engaging User Experience:
This sensational and engaging experience grants users the freedom to explore your gallery on their own terms. They can saunter through the halls, admire intricate artworks up close, and even interact with captivating multimedia such as videos, audio guides, and artist interviews.
The vividness of this experience creates a lasting impression and captures the attention of users in a way that conventional marketing techniques simply can't replicate.
Boosted Reach and Amplified Audience Interaction:
Step into the world of art from the comfort of your screen with 360 Virtual tours! Unbounded by the physical limitations of a gallery space, our virtual tours allow you to engage with an international audience anytime, anywhere, using any device.
Break geographical barriers and connect with art enthusiasts who might have otherwise missed the opportunity to experience your gallery firsthand. With interactive elements like social media sharing and comments, you can encourage audience engagement, inviting visitors to immerse themselves in your gallery's unique offerings and connect with art in a meaningful way. The possibilities are endless!
Adding a 360 tour for promotion offers flexibility in terms of scheduling and accessibility. The 3D gallery can make your artwork visible to the entire world at once and available 24/7 - something a traditional gallery or museum simply cannot offer!
Adaptable and User-Friendly:
Virtual tours can also be easily updated and customized to reflect changes in your gallery's exhibits or events, providing a dynamic and up-to-date online promotional tool.
Increase revenue:
Imagine a world where art knows no bounds and artists can showcase their masterpieces to an international audience from the comfort of their own studios. Thanks to 3D Galleries, this dream is now a reality! With the online art market growing at lightning speed, these technological wonders are a game-changer for independent artists and galleries alike.
Not only do they provide a platform for artists to showcase their works in an innovative and captivating manner, but they also offer alternative galleries a value-added service that can generate additional streams of revenue.
By leveraging the power of VR Galleries, artists and galleries can elevate their online presence, expand their customer base, and tap into the $4.64 billion online art market (2020 figures). It's time to embrace the future of art and unleash the true potential of creativity!
Use cases of Virtual Art Galleries
Independent Artists and Art Galleries
Museums and Cultural Institutions
AI Art Gallery and Metaverse
With the emergence of 3D tours, the art world has been catapulted into a new era of interactive promotion and revenue generation.
Who says you need to leave your house to experience the magic of art? Thanks to 360 Tours, you can explore galleries and museums from the comfort of your fuzzy socks and cozy couch. Now, art enthusiasts can venture on mesmerizing VR tours that take them on an adventure through the intricate details of each artwork. Moreover, these open 360 art showcases have transcended beyond the boundaries of traditional displays, allowing for interactive and collaborative online that add an extra dimension to the art experience.