Host a Live Virtual Open House : Complete Guide (2023)

Complete Guide to Host a virtual open house to maximize your real estate marketing efforts! Use the best virtual tour software for this.

Host a Live Virtual Open House : Complete Guide (2023)

By Dahiana Gutierrez.

In this modern tech age, the real estate industry has stepped up to meet the needs and wants of consumers. To answer this call, hosting a live virtual open house, enabling potential buyers to tour a property from the comfort of their home  - complete a truly immersive and interactive experience.

With the advancement of virtual tour technology, such as 360 virtual tours, and 3D Dollhouse views, Real estate agencies can now showcase their properties in a whole new way.

In this blog, we will explore the features of hosting a live virtual open house with and its advantages for real estate agencies.

Source: istockphoto


  1. How and Why Should I Organize a Virtual Open House
  2. Why is a Virtual Open House is a Great Idea?
  3. What are the new trends in Real Estate buyers and how will they benefit you?
  4. Presenting a Live House Open.
  5. Tips and Tricks to Create the Perfect Virtual Open House
  6. Final thought

2. How and Why Should I Organize a Virtual Open House

Organising a virtual open house is easier than you might think, thanks to platforms like that provide a modern virtual tour solution. You can create a virtual tour of your property and add a virtual host, floorplans, split views, magic embeds and 3D Dollhouse, and customize it with branding elements to give it a professional look.

But why should you consider hosting a virtual open house? The answer lies in the changing real estate market and the evolving preferences of potential buyers. With busy schedules, travel restrictions, and increasing reliance on technology, more and more potential buyers are turning to virtual tours to explore properties.

Gone are the days of visiting properties in person; virtual open houses provide the ultimate convenience with the capability of being viewed from any location, at any time, and on any device. What's more, they offer a safe, contactless option which is particularly important in today's pandemic-riddled world. Adapting to changing buyer preferences and remaining ahead of competitors is now easier than ever!

3. Why a Virtual Open House is a Great Idea?

Hosting a virtual open house offers numerous advantages for real estate agencies.

Firstly, it saves time and resources as there is no need for physical visits or elaborate set-ups.

Secondly, virtual open houses provide a global reach. With just a few clicks, buyers can join your virtual open house from the comfort of their own homes, eliminating geographical barriers. This expands your potential buyer pool, increases exposure for your properties, and can lead to higher chances of finding qualified buyers.

Furthermore, Not only do virtual open houses offer a contact-free choice for prospective buyers, a particularly valuable benefit in this day and age of heightened health awareness, but they also provide the opportunity to explore properties without any need for physical contact or exposure to potential health hazards thanks to virtual tours!

On the other hand, hosting virtual open houses with virtual meetings can be a more budget-friendly option, allowing you to showcase multiple properties in a single day, reach a wider audience, and potentially reduce your overall marketing costs.

Source: istockphoto

Real estate is a constantly-evolving field; over recent years, the way buyers behave and what they seek has changed drastically from a wide range of backgrounds and cultures. Technology and the growth of digital platforms have revolutionized the process of purchasing and selling properties, bringing with it a multitude of advantages, some of which are:

  • Increased Reach: Virtual tours open the door to a global audience, allowing potential buyers from around the world to view a property without needing to physically travel. Expand your reach and engage a wider audience!
  • Rise of remote work: With remote work on the rise, businesses have opened the door to working from home This has resulted in an increase in virtual home tours, digital contracts, and electronic signatures, making the buying and selling process more convenient and efficient.
  • Time and Cost Savings: By taking advantage of virtual meetings, real estate agents can dramatically boost efficiency and productivity, whilst cutting down on both time and cost
  • Flexibility and Convenience: Potential buyers can join the virtual tour from anywhere, anytime, using their preferred devices, such as a computer, tablet, or smartphone. This flexibility is amazing!
  • Boost Your Real Estate Promotions: Take your real estate agency's online presence and digital marketing to the next level by incorporating virtual tours into your social media, email campaigns, and website content.

5. Presenting a Live House Open

Now that you're aware of the immense advantages of adding virtual tours to your home-selling strategy, why not learn how to implement them in a virtual meeting? Let's dive in!

  1. Schedule a virtual meeting with your client using the platform of their choice. We can recommend Zoom, Google Meet or Microsoft Teams.
  2. Prior to the meeting, prepare the 360 live tour of the property you wish to show. Log into and give your tour a preview so you can be fully prepared!
  3. Share your screen with your client during the meeting. In Zoom, click on the "Share Screen" button, in Google Meet, click on "Present now" and select "A Chrome tab," and in Microsoft Teams, click on "Share" and select "Desktop" or "Window."
  4. If possible, use a microphone or headset to improve the audio quality during the virtual meeting.
  5. Open the 360 live tour in a separate window or tab, and navigate through it as you explain the property's features to your client.
  6. Use the video conferencing platform's features to interact with your client. In Zoom and Microsoft Teams, you can use the chat feature to answer any questions your client may have. In Google Meet, you can use the "Q&A" feature or the chat function to communicate with your client.
  7. After the virtual tour, follow up with your client to gauge their level of interest and answer any further questions they may have.

Bring your clients closer to your property with video conferencing technology, giving them an immersive and interactive experience that allows them to take a virtual tour from the comfort of their own time and homes.

6. Tips and Tricks to Create the Perfect Virtual Open House

When hosting a virtual open house, there are some tips and tricks that can help you create a memorable and effective experience for potential buyers. Here are some key recommendations:

  • Plan and prepare: Planning and preparation are key to hosting a successful virtual open house. Make sure you have all the necessary equipment, such as a reliable internet connection, a high-quality camera, and a professional-looking virtual tour platform like
  • Stage the property: Just like a physical open house, pay attention to lighting and angles to capture the property in the best possible way.
  • Be engaging and interactive: Be engaging, enthusiastic, and personable during the virtual open house. Encourage questions, provide detailed information about the property, and be responsive to potential buyers' inquiries.
  • Use's features: Take advantage of's features, such as virtual host, videos, pop, ¬†floorplans, split view, and 3D dollhouse views, to create an immersive and interactive virtual tour of your property.
  • Promote and market the virtual open house: Use social media, QR codes, email marketing, zoom calls, webinars and more.
  • Create a sense of urgency: Set a specific time and date for your virtual open house and promote it as a limited-time opportunity. Offer incentives, such as exclusive discounts or bonuses, for buyers who participate in the virtual open house.
  • Provide follow-up options: After the virtual open house, provide options for potential buyers to follow up and express their interest in the property.

Use tools to capture potential buyer information and follow up with personalized emails or phone calls. Also provide additional resources, such as pdf, and links to 360 virtual property tours, to keep potential buyers engaged.

  • Be responsive and professional: During the virtual open house, be responsive to potential buyers' questions, comments, and inquiries. Be professional and courteous in your interactions.

7. Final thought:

In conclusion,  hosting a virtual open house is an amazing approach to showing off your properties. With the right planning, preparation, and involvement, you can make the most out of your virtual tour software and craft a virtual open house that will leave a remarkable impression and boost your chances of locating qualified buyers.

So why wait? Take advantage of the advanced features offered by and host a live virtual open house for your properties today.